Even regardless of the tough scenario that many firms undergo as we speak, within the strategy of questioning and reinventing your present enterprise fashions, it’s nonetheless sadly frequent to find firms and managers who don’t react and apply a harmful enterprise philosophy: rumour administration.
This manner of managing the corporate is characterised by the truth that most vital selections are made utilizing solely filtered, consolidated and correctly sanitized info. by different managers… what leads us is to a absolute disconnection from actuality, of what actually occurs on the road.
The signs are clear, and so they manifest themselves with absurd actions, comparable to taking of sensible selections about what prospects “need” based mostly on colourful Excel charts, or however nonetheless, what I name “administration by PowerPoint”. It’s a device that many managers use to flee from actuality and the place they make investments giant quantities of effort and time in making sophisticated enterprise plans and PowerPoints about what ought to occur or what prospects can buy … with out having spoken to anybody.
However it doesn’t cease there, since one other of the standard signs of this harmful continual illness is obsession with competitor actions: In the event that they launch a brand new function or product, the corporate shortly strives to supply a duplicate, theoretically higher however in actuality simply as irrelevant to the shopper because the competitors.
In these “noble” places of work the place managers make very important selections about the way forward for the corporate, they speak in regards to the significance of the shopper as the idea of the corporate’s technique … however as if it have been a being outdoors the enterprise mannequin, a wierd corpuscle .
Once we say that the shopper is the inspiration of the corporate, we’re undoubtedly enunciating one of many maxims of contemporary enterprise administration … however We should go additional. We should overlook about market research, operational analysis or benchmarking … since in most firms the info of every considered one of them actually comes from the identical place: Google. Or quite, we should go additional and never simply stick with the conclusions of those research, and exit on the road, actually, to speak to prospects and confront that knowledge with the tough actuality.
You must exit and look prospects within the eye, take heed to their doubts and desires, and see how they perceive the universe. To try for perceive your issues… and if that forces you to spend every week of your life on the road with commercials attempting to promote, or choosing up the cellphone as another person to help, nice.
It’s not any humiliation, removed from it, however one thing to be happy with: it implies that we genuinely care an important asset for the way forward for the corporate… And on which we should construct it. And if the competitors does different issues, then nice. Bear in mind:
In the long run you’ll be able to solely be totally different or low-cost … and the place do you assume it takes you to focus a lot on the competitors?
WHAT DO YOU THINK?
(Publish initially revealed in VLCNews)