They’ve taught us very badly. Since kids they’ve tried to push us to be the perfect, to check ourselves with the chief and attempt to overcome it. These teachings accompany us all through our lives, and permeate our method of understanding the world or our place in it, whether or not within the sphere of enterprise or private. At all times attempting to be higher.
And that per se is nice, attempting to enhance is one thing very optimistic that helps us get the perfect out of ourselves and try day by day to develop. However the issue is that often We don’t use ourselves as a reference, however fairly the chief. On a private degree we attempt to be higher and appear like the strongest, essentially the most good-looking or the preferred … and inevitably that finally ends up main us to breed the identical behaviors in our enterprise life.
As a result of we measure the progress of our firm based mostly on how far or shut we’re from the chief in our market, obsessive about every transfer that he does. For those who launch a brand new product line, and it’s nicely obtained available in the market, we do the identical … however attempting to do it “higher”.
Our product at all times washes “plus“White, is”higher“, It has “plus“Functionalities or is”plusLow-cost: extra and higher. The issue is that these insidious adverbs are those which might be inadvertently slowly resulting in catastrophe, and perpetuating our position as “followers”. Reacting to what the phase chief doesn’t solely makes us attain the market months late, but additionally pushes us to artificially introduce enhancements that justify doing extra of the identical … with out stopping to suppose if the shopper actually wants these enhancements. And naturally, the outcomes are often poor.
This manner of understanding life was acceptable a couple of years in the past, during which the primary drawback of the businesses was to fulfill the demand and the place it virtually didn’t matter what you produced, the shoppers purchased it … however the good previous days are over.
And right now that method of competing is the quickest and most secure technique to find yourself within the elephant graveyard.
So let’s overlook our competitors. Let’s put benchmarking apart, that elegant method of copying what the leaders of the phase do, and let’s search our personal voice. That means a return to the origins, to keep in mind what WE are good at. What is the level of attempting to be stronger than the category chief if what we’re good at is math?
Should take a step again, and search for what makes our firm totally different, not what we do just like the others … and improve it. Cease utilizing the phase chief because the north of our compass, and give attention to crucial of our enterprise mannequin: the consumer. As a result of it’s he who has the solutions, not the competitors.
(Article initially revealed in VLCNews)
WHAT DO YOU THINK?